MEDIA KIT

Lawrenceville Local Living & Greater Gwinnett

2025

HELLO

Lawrenceville Local Living & Greater Gwinnett, a lifestyle guide to the vibrant community of Lawrenceville and the greater Gwinnett County.

Our digital platform celebrates the unique voices, stories, and experiences that shape our local culture, highlighting everything from local events and businesses to community initiatives and hidden gems.

Our mission is to foster community connection and awareness by sharing inspiring stories, promoting local businesses, and exploring the diverse experiences that make Gwinnett County a remarkable place to live, work, and play.

WHY WORK WITH US

By partnering with Lawrenceville Local Living, you gain access to a dedicated local audience eager to read stories and discover how your business enhance their lives.

Our lifestyle platform provides the ideal environment to transform curious residence into loyal customers .

In today's competitive landscape, effective marketing strategies are essential for businesses to thrive.

Content marketing is a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. This method builds trust, establishes your brand, and ultimately drives profitable customer action.

CONTENT MARKETING

ADVERTORIAL CONTENT

Advertorials blend engaging storytelling with promotional content, effectively bridging the gap between traditional advertising and valuable editorial content. They provide an opportunity for businesses to share their story in a format that feels more like an article than a standard advertisement.

WHY THIS IS THE SECRET FOR BUSINESS OWNERS

.Authenticity and Credibility: Advertorials allow you to present information in a way that feels genuine and trustworthy. Readers appreciate content that educates them about your business while delivering insights and advice they can put to use.

Increased Engagement: Unlike traditional ads, which can be easily ignored, advertorials capture attention through storytelling and relevant content. Engaged readers are more likely to absorb your message and consider your brand seriously.

Brand Awareness and Visibility: Including an advertorial in a respected local publication like Lawrenceville Local Living enhances your brand’s visibility. It places your business directly in front of your target audience, making it easier for potential customers to discover who you are and what you offer.

SEO Benefits: Quality content can improve your search engine visibility, helping potential customers find you online. Well-crafted advertorials can drive traffic to your website and enhance your digital footprint.

Lead Generation: By providing valuable information, advertorials can encourage readers to take the next step, whether that’s signing up for your newsletter, visiting your website, or reaching out for more information.

WHAT YOU CAN EXPECT

Content Focus

Whether you’re reading an article, exploring our social media or listening to a podcast, our content features local experts, business owners, and community leaders, covering a range of topics such as:

SHOPPING
FOOD / DINNING
PLAY / RECREATION
COMMUNITY
WELLNESS
BEAUTY
DESIGN

CONTENT TYPES

Digital Articles
Podcasts
Social Media ( Instagram, Pinterest, Facebook )
UGC - Brand Ambassadors
Print Magazine

CONTENT SCHEDULE

Digital Articles - Bi Weekly
Podcasts - Weekly
Social Media 3 - Times Per Week
UGC - Brand Ambassadors - Per Partnership Level
Print Magazine - Quarterly

TARGET DEMOGRAPHIC

Lawrenceville residents and Gwinnett County locals
Newcomers seeking to learn about the area
Community leaders and local business owners
Families, young professionals, and anyone passionate about local living

CONTENT FEATURES

Local events and festivals
Unique dining and shopping experiences
Outdoor activities and recreation
Community initiatives
Insightful interviews with business owners and local personalities

THE RATES

In exchange for a gift card valued at $375, your business can be featured in a dedicated spotlight article on our digital platform. This is a fantastic opportunity to showcase your offerings, share your story, and engage directly with local consumers eager to discover new favorites in the community. In addition to your shout out we use your gift card on our social platforms to drive traffic to your business.

Shout Out

$375 Gift Card
Up to $50 gift card for social media give away

* We offer a limited number of Shout Out spaces each year, please reach out for your business to be place on the list.

Content Sponsor

A salesperson handing a bag to a shopper

$200

A content sponsor is an individual or business that wants to expand their visibility and promote their brand through carefully curated content. For a one-time investment of $200, your ad will be strategically placed at the midpoint and bottom of a non-branded article for 12 months connecting your message with engaged readers who are interested in relevant topics.

Brand Partnership

$495 Per Month

A Brand Partnership is an exclusive investment of $495 per month that offers a wealth of opportunities to showcase your brand to a dedicated audience. This 12-month partnership includes an array of dynamic content strategies to connect with potential customers and establish your brand as an industry leader.

Digital Content Creation: Six digital articles tailored to showcase your brand’s unique story, products, and services. Each article is crafted to resonate with our audience, driving interest and engagement.

Sponsor Placements: Six content sponsor placements within carefully curated content, reinforcing your message and increasing brand recall among engaged readers.

User-Generated Content (UGC): Harness the power of community with six pieces of user-generated content that amplify your brand’s message through authentic endorsements and testimonials from real customers.

Social Media Exposer: One monthly post, where we create and publish engaging social media content that aligns with your brand’s identity, extending your reach and increasing audience interaction.

Podcast Interviews: Take advantage of two podcast interviews to share your brand story and insights directly with listeners, fostering a personal connection and establishing thought leadership in your industry.

Print Publication Placement: Your brand will also be featured in our quarterly print publication, bridging the gap between digital engagement and traditional media outreach, ensuring your brand reaches audiences across multiple platforms.

In the ever-evolving world of marketing, forging this powerful partnerships is key to expanding brand visibility and engaging your target audience effectively. As a Brand Partner, you can leverage a comprehensive 12-month collaboration designed to elevate your presence and enhance your brand's credibility.

BEST VALUE

Our Fucused Content Campaign is a one-time campaign that incorporates the key elements of our comprehensive brand partnership, allowing you to leverage powerful content strategies without a long-term commitment. This streamlined package is ideal for businesses looking for a targeted approach to generate buzz and drive engagement.

$850

Custom Article:
Sponsor Banner Add Placements:
Social Media Campaign:
Podcast Interviews:
Print Publication Placement:
Content Design

Focused Content Campaign

STATICS

Digital magazines appeal to a diverse range of age demographics, with the highest readership among Millennials and Gen X. The influence of recommendations within these platforms is substantial, leading to a significant percentage of readers making purchases based on content engagement. For businesses, collaborating with digital magazines can effectively drive brand awareness and sales by tapping into this engaged audience’s purchasing behaviors.

Here’s a detailed look at the statistics and demographics regarding readership of digital magazines, including age demographics and purchasing behavior influenced by recommendations.

Demographics of Digital Magazine Readers

18-24 Years (Gen Z)

- Percentage of Readers: Approximately 20% of digital magazine readers fall into this age group.

- Insights: This group prefers visually engaging content and often accesses magazines via mobile devices and social media.

25-34 Years (Millennials)

- Percentage of Readers: About 24-30% of digital magazine readers are in this age range.

- Insights: Millennials are known for their strong interest in digital content consumption and are highly likely to engage with interactive and multimedia content. They often seek out lifestyle, health, and technology topics.

35-44 Years (Gen X)

- Percentage of Readers: Approximately 22% fall within this demographic.

- Insights: This audience appreciates a mixture of digital and print content. They often engage with magazines related to health, finance, and home improvement.

45-54 Years (Older Millennials and Younger Baby Boomers)

- Percentage of Readers: About 15% of digital magazine readers belong to this group.

- Insights: Readers in this category may prefer slower-paced content and often seek in-depth articles and analyses in their interests.

55+ Years (Older Baby Boomers and Seniors)

- Percentage of Readers: Roughly 10-15% fall into this demographic.

- Insights: This group increasingly accesses digital content but tends to prefer familiar brands and formats. They are more inclined to read about health, retirement, and lifestyle topics.

Influence of Recommendations:

- Studies show that approximately 70% of consumers trust online recommendations from friends and family, while around 60% trust reviews from strangers. This trust extends to recommendations made by digital magazines.

Purchasing After Reading Recommendations:

- According to research conducted by various marketing firms, each recommended product mentioned in digital content can lead to an average of 25-30% of readers making a purchase after engaging with that content.

- Specific studies indicate that 40% of readers who engage with sponsored content or recommendations from digital magazines have gone on to buy recommended products within the following 12 months.

Shopping Patterns:

- Digital Magazine Readers: Those reading digital magazines are likely to explore products recommended in articles, leading to increased sales in categories such as fashion, beauty, home goods, and technology.

- A significant percentage of digital magazine readers make impulse buys based on recommendations, with about 50% stating they are more likely to purchase after seeing a review or recommendation in a digital format.